FEBRUARY 3 2012Luxembourg-based KeyDrive S.A. announced on Friday it has acquired the Moniker and SnapNames business units of online marketing firm Oversee. With the acquisition of the two businesses, KeyDrive S.A. manages more than 6 million domains, making it the sixth largest ICANN registrar in the world in terms of the number of managed gTLD domain names.
Moniker and SnapNames offer businesses and individuals a range of services for domain name registration, acquisition, brokerage and sales. The two companies have been instrumental in the advance of domain aftermarket sales in the industry, with Moniker introducing the live domain name auction concept and SnapNames operating the largest online auction of expired and deleting domain names.
“The purchase of these two leaders in the domain aftermarket perfectly ?ts our global growth strategy,” said Alexander Siffrin, chairman of the KeyDrive S.A., and CEO and founder of Key-Systems. “We now have the opportunity to extend our global outreach, target a broader customer base and cross-sell our services. Furthermore, our European clients will gain access to US buyers and sellers of domain names. We’re delighted to welcome the Moniker and SnapNames teams to KeyDrive S.A.”